A lot of aspiring writers figure that children's book publishing will be a snap. They think that, since it is written at an easier level, it must be a whole lot easier to write, and they expect children's book publishers to have no standards at all about what they are willing to take. Well, if that is your feeling and you are a first time author, I am sorry to disappoint you, but it is not quite that easy.
Although it is easier to get your manuscript read by a children's book publisher because of the short length of kids books, it is still just about as hard to actually go all the way and get it published as with any other kind of book. There are no easy answers with the world of children's book publishers. You have to be talented and you have to be willing to work hard, just like with any other are of publishing that there is out there.
One of the things about children's book publishers is that there are many people out there who claim that they can teach you how to write a kids book with very little trouble. Although it may be true that anyone can write a children's picture book, it is much more difficult to write a good one than you may think. The problem with publishing a childrens book is that it has to be interesting both to the kids and to their parents. That means that it must be written at a pretty easy level, but still contain subjects that adults can enjoy, while at the same time, providing amusement for the little ones. Do you see the problem now? Any way you look at it, children's book publishers demand a product that really does take quite a bit of skill to produce, although it does take a lot less work than making a novel.
But, if you do have an idea, I encourage you to go ahead and pitch it to a childrens book publisher. After all, if you never start to get out there and contact children's book publishers, you will never succeed no matter how nice your ideas are. After all, the very first step is to try, and that is that. A lot of the time, people get rejected many many times before they are ever picked up by any children's book publishers, but live and learn, I say.