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A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership which exceeds most traditional newspapers, while others are mainly intended as personal journals to be shared with only family and friends. So, should you consider blogging?

The power of weblogs is that they allow millions of people to easily publish their ideas, and millions more to comment on them. Increasingly people write, read and comment on blogs. Many people mistakenly believe that blogs are only personal diaries. More and more, blogs are being used by businesses to attract customers. Since blogs now come in all flavors, let’s look at the basics of blogging.

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The terms “blog” and “blogging” have become part of the new economy dictionary and are an extremely cheap and efficient way of disseminating information through the web. A blog is best described as an online diary that readers can also post their thoughts. Many subject experts and academics have created open blogs (free access) that are read by thousands of readers and futurists are predicting that these blogs will emerge as the new mega magazines.

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For many people blogging is the way in which they are able to update their web site with new information and fresh content. As such, blogs are a great way of gaining returning visitors to your web site.

However, there are other places you can post blog entries which can also affect the popularity of your web site. One such place is Ecademy.com.

Ecademy is the world's largest online network of people in business. Once you sign up as a member you get access to the blogging system within Ecademy. This allows you to post entries to the Ecademy blog. You can post anything, as long as it is not an advertisement.

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Blogs have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site, encouraging opinions and interaction, blogs provide forums for individuals to create their own highly personal presentations to the Web audience. They also provide for consortia of all types to experience the sort of online community feeling that was pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s.

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If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.